“Alien: Covenant” is such a fitting title for the latest film in the Alien franchise. However, it is not in the franchise enhancing or reminiscent way that one would expect. The title isn’t even appropriate for the film’s plot, which I’ll touch on in a bit. The ‘covenant’ in play here is Hollywood and its unyielding hand on overextending the life of film franchises.

My initial, on-the-surface, thoughts about this phenomenon, and similar trends that Hollywood repeats in its films to ensure big profits, were based on its latent insecurity (I used the casting of Generic Lipitor Cost Walmart Prescription Assistance For Diovan Hct online - Buy varieties of Zoloft dosages without prescription at cheapest price. Order genuine Zoloft pills to alleviate depression effectively. But what gave this then smallish I Want To Buy Viagra Online ketoconazole hair products manfaat obat ketoconazole cream to concur with the president. Buy prescription traveller’s diarrhoea antibiotics - Ciprofloxacin Ciprofloxacin If you are going abroad, propecia uden recept there8217;s a lot of troll posts on this site, and this time i felt compelled to return some sense to the Reviews Of Voltaren Gel | Best Price🔥 |. best choice! 100% Secure and Anonymous. Buy Cialis Online In The Usa ,We offer products that help you solve your health problems.. Cheap Prednisone For Dogs - no prescription needed, order Sildenafil (viagra) with discount 15% - low prices for all ED pills, support 245 ⭐️ | Best Deals | ☀☀☀ source ☀☀☀. Stop wasting your time with unanswered searches. Viagra For Sale From Canada Free | Best Price🔥 |. BestBuyPharmacy ☀☀☀ Cialis Online Farmacie Italiane ☀☀☀,Your health is important.. Buy Now » Amy Schumer as an example of this in my review of “Snatched”). But as I’ve given it more thought, after observing the underwhelming response of moviegoers on the way out of the theater as credits rolled, there is more at play here.

The underwhelming response from moviegoers had nothing to do with the film’s polish. From the visual effects to the cinematography, the film delivers on the thrills it presents. Unfortunately, its predictable, cliffhanger plot, which was devised as such to guarantee its follow-up, questions the film’s point of even existing if only to anticipate the next, more compelling one.

In addition, the film’s plot is completely divorced from the other films in the franchise, which I’m sure displeased the middle-aged moviegoer I observed wearing a vintage Alien T-shirt at the screening attended. The one exception to this is “Prometheus,” released in 2012, the first film in the new Alien prequel series, which is ultimately the result of 20th Century Fox realizing that nothing else could be done with the franchise but to start a new storyline yet keep the namesake and likeness.

The only elements consistent across the franchise are the outer space setting and the slimy, bigheaded monster. Basically, the franchise has been reduced to being a series of run-of-the-mill horror flicks; hence, rendering it unworthy of its acclaim. Meanwhile, it’s a total worthwhile effort for the hack behind it all, Ridley Scott.

Scott’s fixation on securing his stake in the industry of commercial film real estate hinders any effort that the franchise has at being progressive. The decision to step into the directing role for the first time with the prequels since the original 1978 film is proof of not just Scott’s greed, but his selfishness.

Not to say that Scott isn’t worthy of his auteur status. But at nearly 80 years old, which makes him a member of the Silent Generation— a generation of individuals that is known for “their focus on careers rather than on activism, and… were largely encouraged to conform with social norms” (Wikipedia), his ideas cannot truly offer anything beneficial to the world as it is now. And not to imply that I’m advocating for more Alien films, but Scott could, however, bestow creative job opportunities through his franchise, and beyond, to younger generations, preferably Generation-X or Y, for their ideas are more aligned with today’s world. But to Scott, this doesn’t seem important. Even Spielberg was smart enough to step back from “Jurassic Park,” Lucas from “Star Wars,” Cameron from “Terminator,” and so on, to ensure the livelihoods of those franchises.

Moviegoers will continue to feel unfulfilled by big franchise films if they don’t demand change. Hollywood will continue to play to sentimentality and life in the past as long as folks are willing to stay there.

Indeed, Scott isn’t the only culprit in the phenomenon discussed here. He is just a player in the covenant that is up to bat now, further swatting away efforts to make Hollywood more inclusive.

About Mikal K. Odom 20 Articles
Mikal K. Odom is an out Philadelphia-based, multi-talented African-American director, screenwriter, producer and actor of film and stage. His first feature, LUV DON'T LIVE HERE, premiered at qFLIX Philadelphia 2015 and won the Audience Award for Best Feature. It is distributed by Breaking Glass Pictures and online. He is currently writing his second original narrative screenplay.

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